Get Leo - aquired by Lyft
Leo, a temporal chat app allows friends, family and those with whom you are connected to quickly capture and send video, photo or text. Once a message is received it can be swiped away and will disappear from existence in moments.
I was contracted early in the process to brainstorm with the founders how Leo was to be defined. The core features of Leo were heavily scrutinized by the team so that their users were not burdened by functionality, instead delighted by the simplicity.
By designing the features around these goals, I was able to construct the information architecture in a way that simplified the user interface to a minimal number of screens with focused content. The interactions to capture then send video, photo or text embrace the principle of deference, helping the user to understand and interact with the content, but never to compete with it.
User Experience Design